Keep up with the latest trends using Google Search

Today, we're launching a new web search feature that will help you stay in touch with the latest trends on the web.

You might already be familiar with Hot Trends, which lists the fastest rising searches on the web at any given hour. Now, when you search Google.com and your query matches one of the top 100 fastest-rising search terms, we'll show you a graph at the bottom of page, with more information — like how popular the query is, how fast it's rising over time, and other useful data.

Below is a picture of what you'd find today if you searched for [reina capodici], who just wed American Idol star Justin Guarini. Or try another example: [gotthard base tunnel], which is set to become the longest tunnel in the world. (But make sure you search for these examples today — nothing stays hot for long.)

To coincide with this change, we've also reduced the number of trends listed on the Google Hot Trends homepage to 40 from 100. This feature, however, will show up for any query that matches the top 100. We hope this change will make for a simpler user experience, and help you focus better on the top, most interesting content.

This new feature is available in the U.S. and Japan. We hope it will help you keep up with everything there's to know about the latest trends online. No more being out of the loop at your office watercooler!

Posted by Aaron Wise, Associate Product Manager and Hiroshi Kuraoka, Product Manager

Back to school with Google Docs

As interns on the Google Docs team this past summer, we were excited to be able to work on making Google Docs that much more useful for students like us. We've now added a bunch of back to school features which should help our fellow students make the transition from summer to school that much easier — and we hope they'll be useful to you non-students as well!

We created an equation editor so you can easily complete problem sets online or write papers that include equations. If you're taking math, you can now take notes in class or answer questions using Google Docs.

In the same vein, we also added superscripts and subscripts — perfect for expressing chemical compounds or algebraic expressions:



For language enthusiasts, we integrated translation features into Google Docs. You can translate either a single word or an entire document — handy for making sure you're on the right track when writing those foreign language essays.

For those of you conducting surveys, we added a "Go to page based on answer" option in Google forms, making it easy to show participants only those questions that are relevant to them.

We also came up with a few features for humanities buffs. To make outlining term papers more customizable, we made it easy to select different bulleting styles for lists by adding an option to the format menu. And when that paper is written and ready to turn in, you now have the option to print footnotes as endnotes for a cleaner-looking paper.

We hope these new features make collaboration in Google Docs even more convenient, whether you're editing group presentations from across campus or collecting survey data from friends. In fact, we've created this video to show how collaboration can even help you out with your "extracurricular" activities:



Posted by Rita Chen and Stephanie Vezich, Google Docs Summer Interns

More insight into claimed content on YouTube

(Cross-posted from the YouTube Biz Blog)

We announced last week that we now have over 1,000 partners using our content identification and management tools to control how and where their videos are distributed on YouTube. Every major U.S. network broadcaster, movie studio and music label is using Content ID to identify user-uploaded versions of their videos, and decide whether they to want block, track or make money from them. As Content ID is proving to be an effective way for media companies to control, promote and monetize their content on our site, we're always thinking about how we can make these tools even more valuable for content owners of all kinds.

Today, we're excited to integrate Content ID with YouTube Insight. Previously, when you claimed a video with Content ID, we were only able to show you basic information (like view counts and tags) associated with the video you claimed. But now, all the statistics and data we share directly with uploaders in YouTube Insight is available to Content ID partners too, making our content management tools more useful than ever — especially for partners whose claimed user videos generate lots of views for them. For example, using Insight with claimed content, Sony Music learned that the JK Wedding Entrance Dance video is currently the music label's 8th most popular video on YouTube.

In addition to rankings, you can also learn about demographics, discovery sources and other metrics for videos that you've claimed, and then compare them to your own uploads. Do the audience demographics of a claimed video differ from those of the official version? What websites or search terms drive the most traffic to user uploaded versions of your content? We think integrating Content ID and Insight can help answer questions like these and will be very helpful as you think about distributing, marketing and making money from your content online.

If you're a Content ID partner, you can find this new information in the Reporting section of your CMS (Content Management System) account.

Posted by Martin Landers, Insight Software Engineer and Walter Lee, Content ID Product Manager